Public relations officer - Queensland Industry Tourism Council

Public relations officer

Public relations officers plan, develop, execute and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders.

Day-to-day

  • Organise and manage communication and publicity for events, exhibitions, conferences, product launches, organisations and brands
  • Monitor public opinion and media coverage of the organisation and assess potential issues
  • Provide communication support for organisational issues and crisis management
  • Prepare public relations programs, including the preparation of budgets
  • Respond to enquiries from the public, media and other organisations
  • Coordinate media conferences attended by journalists
  • Arrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the media
  • Write communication collateral including media releases, key messages, speeches, presentations, reports and brochures

Future demand

Future demand - moderate

How to become a Public relations officer