E-commerce manager - Queensland Industry Tourism Council
E-commmerce manager
E-commerce manager
E-commerce managers develop and implement strategic online marketing plans for companies doing business online. An e-commerce manager is highly involved with the advertising and content elements of the company’s website.
Day-to-day
- Generate commercial insights through the analysis of the market and consumer studies
- Manage relationships with stakeholders to ensure seamless integration of the e-commerce business
- Determine the format and features of the website to maximise clarity and ease of navigation
- Plan for e-marketing expenditures to maximise resources
- Develop and present initiatives to improve the company’s online presence and e-sales
Future demand
moderateHow to become an E-commerce manager
- You usually need marketing experience to work as an e-commerce manager. Formal qualifications might be useful but aren’t essential. Vocational Education and Training (VET) and university are both common study pathways.
- You could complete a:
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