E-commerce manager - Queensland Industry Tourism Council

E-commerce manager

E-commerce managers develop and implement strategic online marketing plans for companies doing business online. An e-commerce manager is highly involved with the advertising and content elements of the company’s website.

Day-to-day

  • Generate commercial insights through the analysis of the market and consumer studies
  • Manage relationships with stakeholders to ensure seamless integration of the e-commerce business
  • Determine the format and features of the website to maximise clarity and ease of navigation
  • Plan for e-marketing expenditures to maximise resources
  • Develop and present initiatives to improve the company’s online presence and e-sales

Future demand

Future demand - moderate

How to become an E-commerce manager