What we do

The Queensland Tourism Industry Council (QTIC) is the peak industry body and leading advocate for the tourism, hospitality, and events sectors in Queensland, committed to the growth and sustainability of the state visitor economy. Our efforts focus on powerful lobbying, policy development, and collaboration with key industry stakeholders to create a favourable business environment for operators.

As a not-for-profit, membership-based organisation, we take pride in ensuring that the concerns and needs of our members and the broader tourism industry inform all relevant policy debates and that businesses have strong representation in decision-making processes. By promoting the value and importance of tourism in government forums and to the wider community, we help to create a vibrant, diverse industry that benefits all.

Through delivery of workforce and skilling programs, advocating for attraction and infrastructure in-vestment, and working with the private sector to develop innovative solutions to tourism priorities, QTIC continues to serve members and industry. We also provide expert advice and support, including workforce and business development opportunities and access to vital industry insights.

Our vision

At the Queensland Tourism Industry Council (QTIC), our vision is to shape Queensland’s tourism landscape into a dynamic, sustainable, and thriving sector that enriches the lives of both visitors and locals alike. We aspire to lead the industry towards continuous growth and innovation, fostering a community where tourism is not just an economic driver but a force for social and cultural enrichment.

Our purpose

At QTIC, our purpose is clear: to champion the interests of Queensland’s tourism, hospitality, and events sectors while fostering their long-term viability and resilience. We are dedicated to advocating for policies and initiatives that create an enabling environment for our members and the broader industry, ensuring their voices are heard at every level of decision-making. Through collaboration, advocacy, and empowerment, we strive to empower our members and stakeholders, driving positive change and securing a prosperous future for Queensland’s visitor economy.